The perishables supply chain is a complex amalgam of producers, brokers, processors, logistics firms, wholesalers, distribution centers and retailers — and it’s facing unprecedented pressure. As the planet’s population grows, the industry struggles with rising complexity, regulation, data silos, ecosystem stress, and fraud.
Even today, perishable imports continue to rely on paper records and fax machines, while in developed markets, data that could create significant efficiencies remains locked within disparate databases. And when food-borne illness triggers a recall, the forensic research required to identify and stop sickness takes weeks or even months.
Simply, this is a data problem.
Razor-thin margins discourage innovations that would lead to radical efficiencies. In the meantime, the outdated data environment contributes to us sending $1T of perishable food alone directly from farms to landfills.
Four data improvements are creating vast efficiencies that reduce waste and financial, reputational and health risk: 1) continuous IOT devices gathering more granular data, more economically; 2) cloud platforms connecting the disparate systems that store, secure, and share that data among supply chain partners; 3) machine vision and edge computing to augment human inspection of shipments; and 4) leveraging machine language to create predictive and prescriptive recommendations to help run businesses more efficiently.
This is the Transparent Path opportunity.
Our vision
To create the most trusted, transparent and collaborative supply chain platform.
We are a team of commercial, operational and technology executives who care deeply about reducing waste, risk, and insecurity.
Active in food- and health-related causes in our community, we are driven to bring our skills, experience, passion and focus to this issue, to scale our collective impact to feed a growing planet, more safely and more efficiently.
Our values
TRANSPARENT
We are honest and transparent in everything we do.
COLLABORATIVE
We will achieve our mission through cooperation, shared standards and successes.
ETHICAL
We hold ourselves to the highest ethical standards.
ACCOUNTABLE
We do our best to keep our commmitments and own our issues and actions.
DIVERSE
We recognize and honor differences in people and ideas.
ADAPTABLE
We are agile, adaptable, and led by our customers.
PEOPLE & PLANET
We believe in People, Planet and Profit, and support the UN Sustainable Development Goals.
FUN
We love what we do, and you’ll enjoy working with us!
Our path toward equity
We are inclusive. We celebrate multiple approaches and points of view. We believe diversity drives innovation. So we’re building a culture where difference is valued and a company that reflects the communities we serve and where everyone feels empowered to bring their full, authentic selves to work. Having varied perspectives helps generate better ideas to solve the complex problems of a changing — and increasingly diverse — world.
We got our start during 2018’s awkward “blockchain for food” phase. Our original goal was to provide better traceability during recalls. But within a few months, we realized the opportunity — and the need — was much, much larger.
Blockchain is only one tool of several —and traceability is only one feature of several — that are needed to create a more trusted, transparent supply chain. We needed to think bigger.